Event Publicity: Sending a Press Release After Your Event to Garner Maximum Media Coverage
Media Plan
In this series on event publicity we looked at how to create a media plan for your event, and how to write a media alert prior to your event. Now let’s chat about why you should consider doing a press release after your event and what it should include.
In order to get the most coverage about your event it is a good idea to do a press release the day of or the day after your event. It shouldn’t be any later than the day after in order for the news to be fresh. As a note, reporters only want fresh news – not something that happened last week. That is considered old in media terms.
The post event press release will have details that the media alert couldn’t (as it was prior to the event). This includes, number of attendees, celebrity attendee names, quotes on what people who gave speeches or attended said, dollars raised, etc. It can also include photos of celebrity attendees that you can include when you issue the press release.
It is a good idea to have the framework of the press release drafted prior to your event. You can have it mostly ready to go then just pop in some of your necessary details post event. This will help you have it ready to go quickly.
As with the media alert, you can issue this release over the wire or send it as a direct email to your go-to reporters. Be sure to include Jpegs of photos of celebrities that attend should you have them.
The post event press release will help you for future events as well by showing your event off to new audiences.
Here is an example of a post event press release that we used for last year’s New York Junior League Bags and Bubbles event.
Example of a Post Event Press Release
